About Tracy Smith

Everyone has a story to tell about how they landed in Napa Valley and became a part of the region's booming wine industry. For Tracy, it was in the blood, part of a fourth-generation family whose roots in the area date back to the 1900s, when her great grandparents immigrated from Italy to San Francisco, and ultimately Napa Valley. It was there, that the familial roots in the region, continued to sprout, and Tracy’s connection to the industry was born.

Tracy was a natural fit to step into the driver's seat as General Manager for Danica’s inaugural wine brand, Somnium, in 2016. She saw her first NASCAR race at the age of 13 and was instantly captivated by the fast pace and thrill factor—traits that are evident at every turn in the wine industry. Under Tracy’s direction, the fledging label has grown from a name on a bottle, to the lauded brand of today. “Tracy fits into the team like a glove. We are so lucky we found her," Danica said.

Tracy continues to thrive in her role as General Manager at Somnium, where in addition to overseeing daily operations and growth of the brand, she takes clients on a tour de force of the wines and region she has called home for more than 38 years.